How We Are Paid
Reel Play Kingdom is funded by commissions. When a reader registers with a site through a link on this board, the operator pays us a fee. That arrangement shapes parts of this industry, so we would rather name it plainly than let you work it out from context. This page explains exactly what we earn from, what that means for the order of the board, and which parts of our work money cannot touch.
The Commission Model In Plain Terms
We receive a payment when a reader follows a link from Reel Play Kingdom and registers an account, and sometimes when that reader later deposits. The operator pays us from its marketing budget; the reader pays nothing extra and no cost is added to a deposit or a bonus. The size of a commission varies by operator, by deal structure and by month. Revenue share deals pay a slice of operator earnings over time, while cost per acquisition deals pay a flat fee per registered player. We do not publish individual deal values, because contracts forbid it, but the shape of the model is exactly as described here and nothing else feeds our revenue.
What Paid Placement Means For The Board
Operators can and do pay for better visibility, and on some review sites that practice quietly decides the whole ranking. We say it directly: the order of our board is influenced by commercial arrangements. Paid placement can lift a site higher than its modelled figures alone would justify. When that happens, we mark the placement as promoted rather than burying the fact in a terms page nobody reads. A reader comparing two entries side by side should be able to see which one sits there because the maths favoured it and which one sits there because a deal did. If we ever drop that marking, this page is the place to hold us to account.
What Is Not For Sale
Three things on this site cannot be bought. Our bonus models, the wagering maths behind them, and every published figure are produced by our own process and no operator can edit, preview or approve them. We do not sell removal of negative findings. If a model shows that a 35x rule eats most of a bonus value, that finding stays published whether or not the operator pays us. We do not sell ratings scores, editor verdicts or safety labels. An operator can buy position on a list; it cannot buy a better number once the calculation is done. Any request to change a modelled figure is refused and logged.
Every Model Stays Open For Checking
Because commissions create a conflict of interest, we keep the working open. Each modelled figure on the site can be recalculated by any reader using the inputs shown: deposit size, match percentage, wagering multiplier and win cap. The formula is multiplication, nothing hidden. If a figure looks wrong, run the arithmetic yourself and write to us; if we have made an error we correct it and note the correction. We would rather publish a verifiable number that earns us less than a flattering one nobody can check. A board funded by commissions only deserves trust if its numbers survive independent recalculation, so we build every page to invite exactly that.
Tracking Links And Cookies
Our outbound links contain tracking parameters so that operators know a registration came from us and can pay the commission. Clicking a link sets or reads a cookie, typically lasting between thirty days and a lifetime depending on the operator programme. We do not sell that click data to third parties, and we do not build advertising profiles from it. Clearing your cookies removes the attribution, which costs us a commission and changes nothing for you. If you prefer to bypass tracking entirely, search for the operator name directly and register without our link. You lose nothing in bonus value by doing so; the offers are the same either way.
Questions About Advertising
If you want to know whether a specific placement was paid, write to us and we will answer directly. The same applies if you spot a listing that seems to contradict its own figures, or if you represent an operator and want to understand what we will and will not accept. Editors reply within two working days. We also welcome challenges from readers who think a ranking was bought rather than earned; those challenges are reviewed against the modelled data and answered with the maths, not with boilerplate.
Gambling should never be treated as a way to make money. Free, confidential support is available from BeGambleAware on 0808 8020 133. GamStop covers all UKGC-licensed operators and lets you self-exclude in minutes. If play stops being fun, stop and ask for help.